STILLNESS
Mock Paint Color Campaign
Challenge
Many paint campaigns rely on static interiors or lifestyle staging that struggles to communicate how a space actually feels to live or work in, especially when calm, focus, and grounding are the goal.
Concept & Approach
I developed Stillness as a mock paint color campaign exploring how color and soft, ambient movement work together to create peaceful, comforting environments for home and office.
The series pairs restrained interior compositions with gentle, restorative motion, ie, steam rising, linen folding, light shifting - to show how color interacts with everyday rhythms rather than as a decorative accent.
All of the original images and videos in the series were created by me in Midjourney and refined in Photoshop (cleanup, compositing, tonal control, and print preparation). The motion graphics were compiled from these original creations. Motion is intentionally minimal and repetitive, allowing color, surface, and light to unfold slowly over time.
Rather than depicting activity, the movement reinforces stability, warmth, and presence.
Result
Stillness functions as a cohesive visual system for a paint brand focused on emotional comfort and longevity. The work is suitable for home and office campaigns, social content, and editorial storytelling where color is meant to support how a space feels, not compete for attention.
CAMPAIGN STILLS
Original source images used to build motion deliverables.
SOCIAL MOTION - VERTICAL
9:16
9:16
SOCIAL MOTION - HORIZONTAL
16:9
MOVE IT
Challenge
Stock imagery depicting motion often feels generic and juvenile, limiting its effectiveness in modern brand and editorial contexts.
Challenge
Stock imagery depicting motion often feels generic and juvenile, limiting its effectiveness in modern brand and editorial contexts.
Concept & Approach
I developed an AI-generated editorial image series focused on modern adult motion, using bold, graphic compositions and controlled post-production in Photoshop to create clarity, energy, and visual distinction. The motion graphics were compiled from these original creations.
I developed an AI-generated editorial image series focused on modern adult motion, using bold, graphic compositions and controlled post-production in Photoshop to create clarity, energy, and visual distinction. The motion graphics were compiled from these original creations.
Result
The series functions as a cohesive visual system suitable for social campaigns, brand storytelling, and editorial use where movement needs to feel intentional rather than illustrative.
The series functions as a cohesive visual system suitable for social campaigns, brand storytelling, and editorial use where movement needs to feel intentional rather than illustrative.
CAMPAIGN STILLS
Original source images used to build motion deliverables.
Social Motion - Horizontal
16:9
SUN STROKE (Cosmetics Campaign)
Challenge
Summer beauty visuals often default to literal beach tropes and over-soft “glow,” which can dilute pigment impact and make the work feel generic rather than fashion-forward.
Summer beauty visuals often default to literal beach tropes and over-soft “glow,” which can dilute pigment impact and make the work feel generic rather than fashion-forward.
Concept & Approach
I created Sun Stroke, a mock cosmetics campaign built around bold, high-pigment color placement and clean, contemporary beauty composition. All images and videos in the series were created by me in Midjourney and edited by me in Photoshop (cleanup, compositing, color refinement, and print prep) to compile a cohesive collection. The motion graphics were compiled from these original creations.
I created Sun Stroke, a mock cosmetics campaign built around bold, high-pigment color placement and clean, contemporary beauty composition. All images and videos in the series were created by me in Midjourney and edited by me in Photoshop (cleanup, compositing, color refinement, and print prep) to compile a cohesive collection. The motion graphics were compiled from these original creations.
Result
Sun Stroke functions as a unified campaign system for launch assets, social cutdowns, and editorial placements—delivering modern, graphic summer beauty that emphasizes pigment and design over lifestyle narrative.
Sun Stroke functions as a unified campaign system for launch assets, social cutdowns, and editorial placements—delivering modern, graphic summer beauty that emphasizes pigment and design over lifestyle narrative.
Boutique Campaign: Greeting Cards & Prints
Challenge
Boutique retail products require imagery that feels distinctive and giftable while remaining flexible across multiple formats and SKUs.
Boutique retail products require imagery that feels distinctive and giftable while remaining flexible across multiple formats and SKUs.
Concept & Approach
I created an AI-generated illustration series refined in Photoshop, featuring children and baby animals in a classic, elegant, old world style. With no assigned palette, the focus was on maintaining stylistic consistency and a cohesive visual language across the set.
I created an AI-generated illustration series refined in Photoshop, featuring children and baby animals in a classic, elegant, old world style. With no assigned palette, the focus was on maintaining stylistic consistency and a cohesive visual language across the set.
Result
A production-ready illustration library designed for greeting cards and small art prints, adaptable for seasonal collections and boutique merchandising.
A production-ready illustration library designed for greeting cards and small art prints, adaptable for seasonal collections and boutique merchandising.
HEALTHCARE
Challenge
Healthcare and family-focused brands often need baby imagery that feels modern and approachable while staying aligned with strict brand guidelines.
Healthcare and family-focused brands often need baby imagery that feels modern and approachable while staying aligned with strict brand guidelines.
Concept & Approach
I produced an AI-generated baby image series refined through Photoshop post-production, responding to a brief for bathing-context imagery that felt clean, calm, and contemporary. Care was taken to balance warmth and realism while maintaining visual consistency across the set.
I produced an AI-generated baby image series refined through Photoshop post-production, responding to a brief for bathing-context imagery that felt clean, calm, and contemporary. Care was taken to balance warmth and realism while maintaining visual consistency across the set.
Result
A cohesive, brand-aligned image library suitable for web, social, and patient-facing communications.
A cohesive, brand-aligned image library suitable for web, social, and patient-facing communications.
FERTILITY CLINIC
Challenge
Fertility clinics often need warm, hopeful imagery that feels inclusive and modern, without slipping into clichés or narrow representation.
Fertility clinics often need warm, hopeful imagery that feels inclusive and modern, without slipping into clichés or narrow representation.
Concept & Approach
I produced an AI-generated baby imagery set refined through Photoshop post-production, built to meet specific assignment parameters for representation across skin tones and hair types. Series ranges from bold modern to soft classic while maintaining brand recognition via color palette. Post-production focused on realism, consistency, and a clean, clinic-appropriate tone.
I produced an AI-generated baby imagery set refined through Photoshop post-production, built to meet specific assignment parameters for representation across skin tones and hair types. Series ranges from bold modern to soft classic while maintaining brand recognition via color palette. Post-production focused on realism, consistency, and a clean, clinic-appropriate tone.
Result
A cohesive, campaign-ready image library suitable for web, social, and patient-facing materials, designed to support inclusive messaging and brand trust.
A cohesive, campaign-ready image library suitable for web, social, and patient-facing materials, designed to support inclusive messaging and brand trust.
Boutique Campaign: Greeting Cards & Prints
Challenge
Boutique retail products require imagery that feels distinctive and giftable while remaining flexible across multiple formats and SKUs.
Boutique retail products require imagery that feels distinctive and giftable while remaining flexible across multiple formats and SKUs.
Concept & Approach
I created an AI-generated illustration series refined in Photoshop, featuring children and butterfly motifs with a whimsical, pastoral tone.
With no assigned palette, the focus was on maintaining stylistic consistency and a cohesive visual language across the set.
I created an AI-generated illustration series refined in Photoshop, featuring children and butterfly motifs with a whimsical, pastoral tone.
With no assigned palette, the focus was on maintaining stylistic consistency and a cohesive visual language across the set.
Result
A production-ready illustration library designed for greeting cards and small art prints, adaptable for seasonal collections and boutique merchandising.
A production-ready illustration library designed for greeting cards and small art prints, adaptable for seasonal collections and boutique merchandising.
Boutique Campaign: Greeting Cards & Prints
Challenge
Boutique retail brands often need location-specific artwork that feels giftable and cohesive across multiple products without relying on generic tourist visuals. Especially for holiday cards, avoiding clichés to appeal to a specific geographic market can be a challenge.
Boutique retail brands often need location-specific artwork that feels giftable and cohesive across multiple products without relying on generic tourist visuals. Especially for holiday cards, avoiding clichés to appeal to a specific geographic market can be a challenge.
Concept & Approach
I created an AI-generated illustration series refined in Photoshop for a Malibu boutique, including both every day and holiday cards, featuring diverse California kids with a whimsical, pastoral tone. The palette was general pastels and soft colors. Focus was on consistent watercolor style, a cohesive world, and flexible compositions that reproduce well as greeting cards.
I created an AI-generated illustration series refined in Photoshop for a Malibu boutique, including both every day and holiday cards, featuring diverse California kids with a whimsical, pastoral tone. The palette was general pastels and soft colors. Focus was on consistent watercolor style, a cohesive world, and flexible compositions that reproduce well as greeting cards.
Result
A retail-ready illustration library designed for greeting cards and small art prints, suitable for seasonal collections and in-store merchandising.
A retail-ready illustration library designed for greeting cards and small art prints, suitable for seasonal collections and in-store merchandising.
